Björn Borg Launches Get It On Collection To Help Combat The Spread Of HIV

Jorge Gallegos
Authored by
Jorge Gallegos
Social Media Manager & N.Y.C. Community Manager
September 27, 2013
2:05 p.m.

Björn Borg Get It On Collection

Most of my friends make fun of me because, according to them, I shouldn’t buy anymore clothes since I only wear underwear. I don’t agree 100 percent, but, to be honest, I’m a bit of an underwear addict. What can I say? I love hanging out in my briefs.

I probably own more than 300 pairs of underwear, including jockstraps, briefs, trunks, and thongs (yes! I own one or two, so what?). And the list keeps growing.

Björn Borg Get It On Collection

I’m constantly on the hunt for new styles and brands, which is why I’m so excited about Björn Borg‘s latest collection, Get It On. The collection is not only animated and vibrant but is also designed to raise awareness around HIV. One Euro per sold underwear supports the MTV Staying Alive Foundation and an extra fun limited edition tandem pant – a pair of underwear with room for two – sold with 100% of the proceeds supporting the MTV Staying Alive Foundation. Isn’t that amazing?

Björn Borg Get It On Collection

Björn Borg Get It On Collection

I’m torn whether I will ever wear the tandem brief, although if there’s one thing I’m sure of, it’s that I’m going to get it and you should too. I mean, the kamasutra print is super colorful and fun, and it would be great as a collectible item. Plus, it’s all for a good cause.

Björn Borg Get It On Collection

Björn Borg Get It On Collection

In the video, below, you can watch Head of Design James Lee talk more about the GET IT ON limited collection and tandem pant.

Get your own pair of BJÖRN BORG Get It On tandem pants at the Björn Borg Get It On webshop and Björn Borg concept stores. You can also join the fight against HIV with the hashtag #getiton

Jorge Gallegos

Not just a pretty face

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