Logo’s video for the pleasantly simple track “Cardiocleptomania” was designed to “challenge and condemn homophobia in sports as much as it is the story of opposite impulses.” The intentionally disturbing clip is filmed with perfect cinematography that blends beautifully with the basic beat and repetitive vocals. The handsome blond abuser is played by Neils Schneider, best known for his performance in the French Canadian gay masterpiece Les Amours Imaginaires (Heartbeats).
The film has garnered quite the controversy for its graphic illustration of violence inspired by homophobia. However, the video was created to expose the horror of similar events. Naturally I loved the video, I found it challenging and inspiring but it’s up to you what you take from it.
So what do you think? Is the message effective or just offensive?