The new Freedom Reigns Fall/Winter Campaign features one of the most athletically driven underwear collections that we’ve come across in a while. Each item has an extremely sexy and sporty aesthetic. Featuring their new iCandy T-Shirts, Jockstraps and Briefs; as well as the Freedom Reigns Hero Tee and new Fall Trunks! The collection showcases pops of bright blues and yellows which are brilliantly highlighted by blocks of black and white. As with all Freedom Reigns collections, this new collection also incorporates just the right amount of mesh.
Shot in front of a simple, dark grey backdrop, the simplicity to this campaign has us intrigued. Photographer Brad Ford plays with light and shadows, giving just the right amount of seduction to this seemingly simple photo shoot. Without any distractions, we can really focus on the underwear. The bright pops of blues and yellows are also accentuated by the grey background. Models Samion Charlamov, Tyler Booth and Tj Allen each sport the Freedom Reigns Fall/Winter Collection flawlessly, their athletic bodies highlighted by the design of each piece. The models also employ a bicycle as a prop while showcasing the new Freedom Reigns Fall Trunks. Between the dark grey backdrop, moody shadows, athletic models and bright, sporty underwear, the Freedom Reigns Fall/Winter Campaign truly exudes a masculine and confident energy.
You can see more of this photoshoot on The Underwear Expert.
Photo Credit: Brad Ford