Lady Gaga Tries To Defy Gravity In Promoting ‘ARTPOP’

Aristotle Eliopoulos
Authored by
Aristotle Eliopoulos
Pop Culture Guyd!
November 14, 2013
10:20 a.m.

Screenshot 2013-11-14 10.28.41

If you’re even a little bit of a faithful Mother Monster follower, then you’re quite aware that Lady Gaga has been making all the publicity rounds to promote her new disc, ARTPOP. And if you’re following all the news, or you’re just way too busy to keep up (have you even heard the record yet?), no worries. Like the many wide-brim hats Gaga loves to wear, I’ve got you covered, girl – with the good and the bad of it all.

The biggest news leading up to the release of ARTPOP is the announcement that Gaga will be the first recording artist to actually sing in space. (Sorry Lance Bass.) Gaga officially confirmed that, in 2015, Virgin Galactic will take her up where she will sing one song meant to be streamed at the Zero G Colony festival. If sounds like a perfect fit, no? I mean, I feel like Gaga is only one more single away from creating a zero gravity dress that somehow levitates without the need of any frocks. The only disappointing part is that by 2015 all the Gravity jokes you want to make will no longer be relevant.

But have no fear, because if you’re wanting some Gaga spliced with a bit of comedic timing, you only have a couple more days to wait until Lady Gaga performs and hosts this weekend’s episode of Saturday Night Live. I love when a singer is gamed to do double-duty, and given the SNL promo, it looks like we have a Gaga who is ready for anything (“oh, Kenan”).

 

But not everything can be perfect in the world of Gaga. For one, Gags hasn’t been getting much chart success with her singles. With “Applause” overstaying its welcome on the Billboard chart, and under performing overall, Gaga switched out her initial second single, “Venus,” for her R. Kelly collab, “Do What U Want;” and so far, the song hasn’t broken the Top Ten. Not only that, but according to Billboard, while Gaga is still expected to find herself with a number one album next week, the original expectation that ARTPOP would sell 350, 000 units has been downgraded to a more realistic expectation of 260, 000. While album sales aren’t everything, the number pales in comparison to the massive 1.1 million sold during the first week sales of her 2011 album Born This Way. This paired with the news that Gaga recently split with her long-time manager, Troy Carter, leaves us believing that Gaga is still unable to do what she wants.

If anything, at least Gaga has some classic Madonna news to keep the publicity fire lit. With her recent visit to The Howard Stern Show, Gaga said this on the air:

I think [Madonna’s] more aggravated that I’m not upset that she doesn’t like me. ‘Cause I don’t care that she doesn’t like me… No, I don’t care… It’s such nonsense . . . There’s this thing with some people that I’m a threat to the [pop] throne. I don’t want your fucking throne, no thanks, I have my own.

The quote is a response to the performance medley Madonna recently did where she mixed “Express Yourself” with Gaga’s “Born This Way;” the latter which was heavily compared to M’s recording when initially released in 2011.

Whether you’re a fan or not, ARTPOP is out now for all to hear, or avoid. If you haven’t heard the album yet, Vulture did an excellent job pulling the best quotes from the album’s multiple reviews. My fave, from the Chicago Tribune: “‘My ARTPOP could mean anything,’ she sings. And sometimes it doesn’t mean anything at all.”

Don’t forget, Gaga also released an iPhone and iPad app in conjunction with her album release. Check out a video for the strange Gaga-like avatar for the app, below.

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