Luxury + Lust = The new Tani Campaign

The Underwear Expert
Authored by
The Underwear Expert

October 21, 2015
5:00 a.m.

The new Tani underwear campaign has us super excited about their latest collection! The Tani difference is what makes them one of our top favorite underwear brands. Their singular mission is to set a new standard in luxury mens underwear, and no one does luxury like Tani. The fabric incorporated into each Tani garment is both rare and newly innovated, creating the quality of its performance to be as high as the quality of its feel. The Tani aesthetic always prevails when it comes to high standards. Each design is streamlined, classic and has just the right touch of modernity. In order to truly represent and exemplify the Tani difference, Tani produced one of their most innovative, sleek and modern photo shoots yet. With model Miguel Lozano and photographer Aydin Arjomand, the new Tani underwear campaign surpasses all of our expectations.

Miguel sports various pairs of underwear featured in the new Tani collection. The Shadow SP Boxer, Airfit Brief, Pursuit Boxer Brief and Silkcut Classic Boxer Brief are all perfect examples of the modern, more sophisticated Tani aesthetic. This Tani underwear campaign provides a seemingly simple and understated environment. The delicate and clean background brings all of the focus onto the underwear. The background and set prove that both gimmicks and embellishments are unnecessary when creating something that is classic and attractive. Both the solid color palettes and invariably distinctive patterns in each pair of underwear are complemented by the pure white setting. The colors and designs are perfectly accentuated while Miguel confidently poses in each pair.

You can see more of this photoshoot on The Underwear Expert.

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Photo Credit: Aydin Arjomand

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