Modus Vivendi Shows It’s True Colors With The Pride Line

The Underwear Expert
Authored by
The Underwear Expert

October 30, 2014
6:02 a.m.

ModusVivendi-PrideLine19With color pairings that pop in sporty ways, the Modus Vivendi Pride Line is bright and simplistic, yet still more than willing to flaunt its fashion sense. The Pride Line includes three styles, briefs ($32.75), boxers ($36.09), and tanks ($42.78), each of which comes in pink, red, green, or yellow. The real winning touches of this line are the colors  though. They elevate the underwear styles enough for them to stand out, and maybe even enough for them to make your list of favorite pairs.

The photos used to promoted the new Pride Line are part of a 10-part series that is going to literally span the globe. Gavin Harrison is the first of 10 photographers around the globe set to capture the Pride Line. Each of the lines in the new Modus Vivendi collection was sent to a photographer, their task: to illustrate the new designs through their own visual style. After that, it’s just sex appeal and creativity.

ModusVivendi-PrideLine9 ModusVivendi-PrideLine1 ModusVivendi-PrideLine6

Photo Credit: Gavin Harrison

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