SOAR is an up-and-coming brand that aims to attract with positive energy. Their mission: to Stand Out Above the Rest and to combat the negative messages of apathy we are consistently bombarded with in today’s world.
SOAR believes your clothes are a billboard that advertises who you are and what you stand for. But sadly that billboard is sometimes nothing more than “a meaningless mass corporate design.” Launched by model Colby Melvin and boyfriend Rocco Ybarra, this new brand is all about designing “conscious propaganda.” That’s why SOAR fills its billboards not just with thoughtful de signs, but with personality.
Colby models SOAR’s premier collection in their first photo campaign, and wouldn’t you know it, his sweet disposition is shining through. It’s summer in L.A. and the perfect weather for SOAR’s tanks and swim briefs. Both are made with graphic prints that’ll inspire some grins of admiration. So even if you don’t have Colby’s body or looks, you can at least have his style.
SOAR’s tank tops have narrow shoulder straps perfect for showing off Colby’s shoulders. Each of them is white and designed with a geometric print, but not like any you’ve seen before. Add a touch of geometric floral behind that and you’re wearing artwork, not a cut-and-paste design. But where SOAR’s tanks are a pleasant surprise of style, SOAR’s swim briefs are even better at sticking to the brand’s promise of youthful energy. And for a little more edge, check out the shorts Colby wears. They’re part of SOAR’s upcoming line of streetwear.
You can see more of SOAR and Colby Melvin on The Underwear Expert.
Photo Credit: SOAR